Participate
Send in your cases
Before friday
25 September 2009!
Send case
 
Rules & Procedures


All cases must follow the rules mentioned below.

File composition

Ensure you submit all entry materials exactly as they were requested. Any missing materials or information can result in disqualification.
The written brief is the most important part of the entry because it frames the business challenge and illustrates the effectiveness of the campaign and the role of Interactive.

The best briefs explain the competitive environment, the campaign objectives and goals, and any evidence of performance. The key elements the panels will judge are effectively demonstrating performance, results and the role of creative.
Briefs should be clear, concise and free of jargon and exaggeration.

Each of the three sections of the brief – strategy, execution, results – must be under 400 characters (1,200 characters with all three sections), and easy to read.

The written briefs must include:
  • Strategy: This section is worth 25 percent of the overall score. Judges look for a firm understanding of the business/marketing challenge, along with a solid strategy. It is important to demonstrate use of research, creativity, choice of media vehicles and integration with other non-interactive media if appropriate.
  • Execution & Use Of Media: This section is worth 25 percent of the overall score. How well was the campaign carried out? How creative or sophisticated was the campaign in its use of media? What percent of the campaign budget went to interactive media? How well was technology leveraged?
  • Results & ROI: This section is worth 25 percent of the overall score. Did the campaign achieve its objectives and goals, and is there solid empirical evidence to back it up? Did the performance of the campaign have a significant impact on the business? How did the creative contribute?
  • Creative submissions: also are important, as they account for 25 percent of each campaign’s total score. Judges will consider such criteria as engagement, unique use of medium, art direction, copywriting, integration with overall campaign, and use of technology.
    There are no restrictions on the number of creative samples you provide. Each campaign must be illustrated by at least three creations. The creations need to be delivered when subscribing or must be accessible via the website until January 1, 2010.

Eligibility

Any campaign that was carried out during the qualifying period September 30 2008 through October 30th  2009. Campaigns that may have been launched before September 30 2007, but must have run during the valid period. Submissions cannot be cancelled or withdrawn after September 25th 2009. Creative submissions that are presented via the website must remain active until January 1st, 2010.

Every case is presented to the Board for Advertising. If a case is judged by a Jury for Ethical Practice in advertising (JEP), than the Jury of the MIXX Awards will be advised of this. It is up to the Jury and a representative of the IAB Belgium to decide whether to include the case for the final judgment.

Submissions

Deadline to enter the MIXX Awards Belgium 2009: Friday September 25th 2009.

Entrants can submit campaigns for as many categories as they like, and submit multiple campaigns for each category.

Submissions should reflect work that was carried out predominantly by the submitting agency or advertiser, and the role of collaborating (creative and media) agencies and key individuals should be referenced.

Submissions must include a written campaign brief, which requires:

  • Campaign strategy
  • Execution and use of media
  • Demonstrated results

Each of these three components (strategy, execution, results) must be limited to 400 characters (for a maximum 1,200-character written brief).

Entry Fee

Only the cases for which the entry fee (€ 75 for the first campaign and € 50 for each additional campaign, including VAT that means respectively 90,75 and 60,5 euro) is transferred at the latest on the 25th of September 2009 at account number 310-1238551-44, will be judged.

Entry fees will be invoiced by the IAB.

Results

The winners will be revealed during the Awards Ceremony on Thursday evening the 22rd of October 2009 at Thurn & Taxis in Brussels. You can also register for the Gala Event via this website.

Use of material

By submitting your case, you explicitly grant permission to the IAB Belgium to use the information and material of your case for events, publications, etc. Confidential information may be labeled as such and this will be taken into account by the IAB.

Any questions?

All questions concerning the submission of your case(s) can be addressed to the IAB Belgium:

For questions concerning your participation in the Awards ceremony, please contact Best of Publishing:


  
inside iab digimedia.be emakina thesedays