The Mixx Awards recognizes the best in interactive campaigns in digital marketing and advertising, so no single entries allowed. There are 3 different categories available, according to the campaign objectives.

Campaign objectives

Brand Awareness and Positioning

Any campaign with the primary objective of driving awareness of a brand or brand attributes

Direct Response or Lead Generation

Any campaign with the primary objective of driving direct response, such as promotions, sales, conversions or trials and any campaign with the primary objective of generating prospective customers by gathering information from prospects or current customers in order to qualify and score the opportunity for future follow up.

Best Brand/Product Launch

Any campaign with the primary objective of introducing a new brand, product or service into the marketplace. Line extensions are not considered as a ‘new product’.

Campaign objectives

Lifetime Achievement

To recognize an individual that has made monumental contributions to Interactive marketing and advertising during his career. Members of the IAB select the winner of the shortlist presented by the Efficiency Workgroup.

E-Advertiser of the Year

To recognize a marketer or advertiser that stands above the rest in raising the bar for Interactive marketing and advertising. The Belgian Jury will select the winner of this category.

Agency of the Year

To honor the agency that stands above the rest during the MIXX Awards. The Belgian Jury will select the winner of this category.

Special Jury award

(Not compulsory. Award given only if the jury feels that it is needed)

Experimental and Innovative campaign

Campaign featuring unconventional, new or groundbreaking techniques to market a service or product.

You can subscribe your campaigns for the 3 main categories, the others will be decided by the jury (E-advertiser and agency of the year, special jury award and Experimental and Innovative campaign) and the IAB members (lifetime achievement award).